El Tararsco is a type of rum known as Charanda, acquired from its designation of origin and is the result of the knowledge and tradition of the Purépecha people, an indigenous people centered in the northwestern part of Michoacan, Mexico. The artisanal processes of this unique rum are the oldest and date back more than 300 years after the arrival of the Spaniards using only sugar cane grown at over 1300 meters above sea level.
The term Charanda originally indicated the characteristics of the “red earth” in Purèpecha language. It is obtained from the double distillation of pure sugar cane juice. The distillate can be aged in oak or encino barrels after which it acquires an amber color.